CFW: From Stagnation to 1000%+ ROAS With Amazon & Google Ads
How Visible Ads helped Chocolate Fountain Warehouse recover from post-COVID stagnation with a strategic paid search approach across Google and Amazon.
The Challenge: Navigating a Changing Landscape
Like many businesses, Chocolate Fountain Warehouse (CFW) -- a leading catering equipment and supplies provider -- faced significant challenges including stagnant post-COVID sales and the loss of a key supermarket client. Recognising the potential of direct-to-consumer eCommerce, they sought a partner to help them capitalise on this opportunity.
CFW needed an agency that could build their D2C channel from the ground up, with expertise across both Google Ads and Amazon Ads to maximise their reach.
Our Strategic Approach
Targeted Audience Engagement
We identified and engaged high-income households and catering businesses through tailored Google and Amazon Ads campaigns, focusing spend on the audiences most likely to convert.
Performance-Driven Optimisation
We continuously scaled ad budgets to maximise visibility and sales while maintaining a strict minimum Return on Ad Spend (ROAS) target. Every budget increase was justified by performance data.
Conversion Rate Enhancement
We optimised product listings, implemented promotions, and introduced "Subscribe & Save" options to encourage repeat purchases -- turning one-time buyers into recurring customers.
Transparent Data Insights
We provided CFW with real-time performance data through custom dashboards and reports, ensuring complete visibility into how their budget was performing.
Overcoming Obstacles
We addressed CFW's initial lack of D2C expertise through comprehensive training and support. We resolved technical challenges including data feed errors and tracking implementation, and ensured full compliance with Amazon's HFSS regulations.
Our SEO training helped CFW build organic traffic alongside their paid campaigns, creating a sustainable multi-channel growth strategy.
The Results
1000%+
Google Ads ROAS
700%
Amazon Ads ROAS
68%
D2C sales increase (12 months)
66%
Organic traffic growth
"Our experience with Visible Ads has been exceptional. Their commitment to results, professionalism, and expertise has made them a trusted partner. We highly recommend them to any company seeking to enhance their digital marketing and achieve outstanding online performance." -- David Archer, Managing Director, Sephra Europe Limited & Chocolate Fountain Warehouse
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